Our Expertise

We use both qualitative and quantitative methods to provide a deep and nuanced understanding of not just what people do, but why they do it:

• People: Interviews, focus groups, co-creation workshops, social listening, Participatory Action Research (PAR), Research-through-Design (RtD), community-led research, walkthroughs, ethnographies

• Culture: Semiotics, content analysis, discourse analysis, interdisciplinary workflows, social media analysis, data ethics, public engagement outputs

• Data: user studies, surveys, prototype studies, computational analysis, text mining, statistical reporting and visualisation, metadata mapping and crosswalking

Examples of our public-facing outputs can be found here.

Guided by agile principles, our strategic methods complement our research practices to integrate learnings into organisations:

• Identification: Needs, SWOT, PESTLE and competitive analysis, horizon scans

• Ideation: Scenario planning, workshops, roadmapping

• Implementation: Presentation, cascades, stakeholder engagement

Building on a deep understanding of the present, we outline future visions in digital and material forms:

• Envisioning: brainstorming, benchmarking, signal scanning, data analysis

• Experimentation: prototyping, speculative scenarios, artistic interpretation, user feedback

• Deployment: scaling, iteration, long-term maintenance

We provide an industry specialism in heritage & arts, assisting clients in adapting to changing digital landscapes:

• Brands: arts, heritage, luxury, prestige sectors

• Organisations & non-profits: funds, councils, societies, universities, community groups

• Studios: architectural, conservation, design

Our portfolio includes large-scale surveys, reports, and qualitative evaluations.