Our Expertise

We apply mixed-method, qualitative approaches to the specific contexts and needs of our clients. A full portfolio of our public projects and service offerings can be found here.

  • We develop insights into people, culture and data using the following methods:

    • People: Interviews, focus groups, co-creation workshops, social listening, Participatory Action Research (PAR), Research-through-Design (RtD), community-led research, walkthroughs, and ethnographies.

    • Culture: Semiotics, content analysis, discourse analysis, interdisciplinary workflows, social media analysis, data ethics, and public engagement outputs.

    • Data: user studies, surveys, prototype studies, computational analysis, text mining, statistical reporting and visualisation, metadata mapping and crosswalking.

  • We use identification, ideation and implementation to act on the findings of our research:

    • Identification: Needs analysis, SWOT, PESTLE, competitive analysis, and horizon scans.

    • Ideation: Scenario planning, co-design workshops, and roadmapping.

    • Implementation: Presentation, cascades and stakeholder engagement.

  • We future-cast, build and prototype in response to the questions of tomorrow. In practice this involves:

    • Envisioning: benchmarking, signal scanning and horizon mapping.

    • Experimentation: prototyping, speculative scenario building, and artistic interpretation.

    • Deployment: scaling, iteration and long-term roadmaps.

  • Our sectoral specialism in arts & heritage gives us a unique perspective for clients seeking to understand where their past fits into the future. We have applied this to:

    • Brands: FMCG, automotive, food & beverage, beauty and luxury.

    • Organisations & non-profits: funders, councils, societies, universities and community groups.

    • Design: architecture, graphic design and product design.

Past clients

British Council logo
British Council logo
Ashmolean Museum Oxford logo
Ashmolean Museum Oxford logo
Heritage logo with a stylized smiling face and the word 'Heritage'
Heritage logo with a stylized smiling face and the word 'Heritage'
The logo of Pitt Rivers Museum, featuring four stacked open boxes and the museum's name in large text.
The logo of Pitt Rivers Museum, featuring four stacked open boxes and the museum's name in large text.
A black and white line drawing of a person sitting on a bench or ledge, reading a book.
A black and white line drawing of a person sitting on a bench or ledge, reading a book.

Past projects

  • Black and white photograph of the ruins of the Temple of Baalbek, showing a large stone facade with arches and columns, and several children in traditional clothing sitting and standing in the foreground.

    The future of digital cultural heritage in crisis contexts

    We authored a 120-page landscape mapping for the British Council examining how emerging technologies are transforming cultural heritage protection in post-conflict zones.

  • Botanical Drawing, Robert John Thornton

    Championing illustrators in the age of Generative AI

    Co-authoring the National Comics Creators Survey (2026), with data from 600+ respondents to provide insights and recommendations to support comic illustrators in the UK.

  • Portrait of Emma Gillingham Bostwick, Library of Congress

    Investigating photo archives in the age of AI

    Deploying red-teaming to interrogate generative AI’s impact on archival photographic collections to outline the emerging ethical and social dilemmas of image reconstitution.

  • abstract painting depicting figures and words like collective, future, make, build, ideas

    Prototyping an incubator for young creatives

    Analysing the unmet needs of young urban creatives through co-creation methods to develop an incubator programme for an legacy client seeking to develop a lifestyle offering.

  • Painting of young people looking at a laptop

    Uncovering how youth search digitally

    Using consumer ethnographies, we uncovered Gen Z & Gen Alpha’s knowledge-seeking habits for a Big Tech company to inform new product discovery pathways.

  • Allegorical figure of The Synagogue, from the south transept portal of Strasbourg cathedral, c.1230

    Contextualising contested colonial histories

    Through participatory action research with community and activist groups, we conducted a longitudal study into shifting perceptions of contested UK heritage sites.

  • Coins of Knossos, Ashmolean Museum

    Demystifying digital currencies

    At the height of the blockchain bubble, we conducted rigorous discourse analysis for an financial services firm, to cut through the noise and deliver investment strategies.